Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.

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Buyology – Wikipedia

The author claims to be the driving force behind three year’s worth of this neuromarketing research, involving subjects from around the globe and Lord knows how many millions of dollars. Truett on Summary of Drive by Dan Pink …. Product Placements Almost Never Work. Just a moment while we sign you in to your Goodreads account. Includes a foreword by Paco Underhill.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

I had been thinking a lot about how the media influences my life, and this just happened to be on the “featured” shelf at my Why oh why do we buy? My favorite among them? There are a few issues with this: While the studies provide facts, the interpretation of those facts are easy to argue.

When people see sex, they think sex – not about the product, same goes for extreme celebrity or extreme beauty. Branding is about emotion. Using fMRI functional Magnetic Resonance Imaging machines, researchers studied hundreds of subjects over almost three years. The experiment 4 groups of 50 men and women representing the general demographics of the US population were used in the SST brain scan.


The subjects were asked to mouse-click the area of the ad which first caught their gaze, indicating which part of it stood out the most. Some people have objected to this use because it appears that the results could be used to manipulate us against our will. Published October 21st by Currency first published January 1st Every now and then, I try to find a marketing-advertising book which I can use in my profession.

This book also helped in understanding my own buying behavior. From Wikipedia, the free encyclopedia.

You might also like More from author. Branding is just beginning. If I say it was a rock from the moon, you are overjoyed. XBOX that’s what linddtrom commercial was advertising.

Buyology by Martin Lindstrom – Neuromarketing

In general, a group of people is often enough to give you good data. Seeing diamonds in the window will release dopamine as we like what we see and increase the chances of us buying it.

He studied the brain’s response and how it perceives product placements, subliminal messages, superstitions, religion, and even sex in advertising, and among others.

So, if you find yourself staring dumbly at linstrom new shirt or hair product, wondering “why on earth did I buy this?? For example, Lindstrom tells a unattributed anecdote about the development of the Nike logo that seems to contradict the accepted history of Carolyn Davidson’s design and development of the logo.

Hope your high-priced, name-brand clients enjoy your advice! The conclusions drawn from the FMRI scans are often nonsensical. With each new topic and chapter, the author blathers on about how you’re going to be totally amazed and shocked lindshrom what he has to tell you about the mysterious, murky happenings within the brain and how it forces you to buy a new iPod or bag of Doritos.


If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid ‘buying’ into Lindstrom’s h What did I think that teasing little prompt to write a review?

Well, according to Buyology– it wasn’t my fault. Unfortunately, I always end up finding books in e-advertising and other online marketing activities which somehow gets outdated llindstrom every technological development. How does a brand smell? So nice to discover someone with some genuine thoughts on this topic. Other senses — smell, touch, and sound – are so powerful, they physically arouse us when we see a product.

And isn’t this a bit double-sided? To see what your friends thought of this book, please sign up. Or think about buylogy rock. How much do we know about why we buy?

The buyilogy and uselessness of company logos, the “smashableness” of products, historic examples of product failure and success, all of these interesting topics were written in an intriguing, entertaining and engaging manner. Visual images are most effective if combined with sounds and smell for a more complete experience of the product. The sounds were played in a 10 minute series alone, followed by the images alone and then slides where a sound was played along with the image displayed.

This means that I will always harbour resentment towards Lindstrom for writing such a bad book — a book I was forced to read from cover to cover.